Conservation Communications Strategist
Developed/Produced/Directed interviews and camera crews. Edited in English and Spanish. Oversaw post-production and creation of animated graphics.
As a strategy consultant I produced, directed, and edited this market entry piece that highlights Viasat’s Community Wi-Fi service in rural Mexico.
During my time as the manager of the in-house video team, evolving iterations of this video have been a key tool in approaching potential new markets in other countries, and were specifically instrumental in securing a billion-dollar deal in Brazil.
This integrated fundraising campaign was designed to foster community engagement and maximize donations. The integrated campaign featured dynamic short GIFs, postcards, emails, direct mailers, and social posts to further spread the message and drive engagement, ensuring a cohesive and powerful fundraising effort across multiple platforms.
Website Optimization for Nature and Culture International
The website overhaul aims to improve user experience, accessibility, and engagement with a diverse audience. Key objectives include:
User Experience: Streamlining navigation and layout for easier information access, with responsive design for mobile use.
Content Strategy: Performing a content audit to align messaging with organizational goals, highlighting projects, impact stories, and involvement opportunities.
SEO: Implementing best practices to boost search engine visibility through optimized titles, descriptions, and targeted keywords.
Visual Design: Updating visual elements to reflect the organization's mission, enhancing imagery and video for a compelling experience.
Community Engagement: Adding newsletters, social media integration, and calls to action to foster community support.
Analytics: Setting up tools to track user behavior for data-driven site performance improvements.
These enhancements will help Nature and Culture International better fulfill its mission and communicate its global conservation impact.
Nature and Culture’s impact newsletter serves as a communication tool designed to highlight the achievements and ongoing efforts of the organization in making a positive difference for the environment. Its primary goal is to inform and engage stakeholders, inspire action, and foster a sense of community around shared goals and values. By providing clear and concise content, an impact newsletter keeps supporters informed and motivated to further contribute towards the organization’s mission.
As part of an integrated marketing effort, I led the creation of video content that helped to launch a new commercial aviation campaign highlighting our premium in-flight Wi-Fi service offering. This campaign spanned paid media, OOH ads, social media, and numerous print and digital placements.
As an extension of an integrated campaign, I directed my team in collaboration with the design department to create B2B paid social ads and out-of-home video ads that appeared on monitors and digital kiosks in 8 national airports.
I collaborated with a national advertising agency to produce these DRTV spots. I worked to identify storylines, create scripts and develop storyboards. During production, I selected the Director, DP, and on-set photographer, and locked in casting, locations, and wardrobe. On set, I supervised production and provided feedback to the Director after each take. In Post, I helped to craft the story and hit the right tone of voice for Viasat. Since locking the first round of edits, my team has taken the project in-house and completed over 20 re-edits as plan details and offers continue to change.
In conjunction with design and brand teams in Marketing, as well as external agencies and vendors, I led the design and development of a new look and feel for Viasat’s video content. I touched everything from logo animation, to tone and style, to a new direction for 2D and 3D animated content. I also worked with my team to update over 100 videos to reflect the new brand style.
Working as a volunteer content consultant for a local nonprofit, Nature and Culture International, I cut together a short teaser to promote a long-form piece prior to its broadcast release on PBS.
I had an opportunity to spend 2 weeks in Peru with the SBC, an organization dedicated to the preservation of the Andean Dry Forest and the endangered Spectacled Bear. This was a solo project, and I produced, shot, and edited a short-form piece for the SBC tell their story and raise funds for their work.
