As a strategy consultant, I produced a market entry piece showcasing Viasat’s Community Wi-Fi service in rural Mexico. This video became a powerful selling tool, effectively demonstrating the product’s impact and potential.

Evolving iterations of the video have been instrumental in approaching new markets globally and played a key role in securing a multi-million-dollar deal in Brazil.

As part of an integrated marketing effort, I created video content to launch a new commercial aviation campaign showcasing our premium in-flight Wi-Fi service. The campaign spanned paid media, out-of-home ads, social media, and numerous print and digital placements, generating widespread visibility and engagement. By leveraging diverse channels and strategic content, the launch effectively positioned the product as a leader in the industry, driving brand awareness and attracting new business opportunities.

As part of an integrated campaign, I collaborated to create targeted B2B paid social ads and impactful out-of-home video advertisements. These dynamic ads were strategically placed on monitors and digital kiosks in eight major national airports, ensuring high visibility and brand recognition among business travelers and decision-makers.

By leveraging a multi-channel approach, the campaign successfully amplified reach and engagement, capturing the attention of key audiences in high-traffic areas. This strategy not only boosted brand awareness but also generated valuable leads and sparked conversations with potential partners and clients, demonstrating the power of combining digital and physical advertising to maximize impact and drive results.

I collaborated with a national advertising agency to produce these DRTV spots. I worked to identify storylines, create scripts and develop storyboards. During production, I selected the Director, DP, and on-set photographer, and locked in casting, locations, and wardrobe. On set, I supervised production and provided feedback to the Director after each take. In Post, I helped to craft the story and hit the right tone of voice for Viasat. Since locking the first round of edits, my team has taken the project in-house and completed over 20 re-edits as plan details and offers continue to change.

I created interactive content for multiple Viasat tradeshows, developing engaging and informative materials that showcased the product’s unique value and captured attendees’ attention. This included eye-catching visuals, concise messaging, and immersive AR demos that brought the technology to life. The content not only enhanced the booth experience but also sparked meaningful conversations and generated strong interest from potential clients and partners.

As part of a corporate rebrand launch, I collaborated with design and brand teams, as well as external agencies and vendors, to develop a fresh look and feel for Viasat’s brand. This comprehensive update included new logos/logo animations, refined tone and style, and a bold new direction for 2D and 3D animated content. My team updated over 100 existing videos to align with the updated brand identity, ensuring consistency and a modern, cohesive visual presence across all assets.

This integrated fundraising campaign was designed to foster community engagement and maximize donations. The integrated campaign featured dynamic short GIFs, postcards, emails, direct mailers, and social posts to further spread the message and drive engagement, ensuring a cohesive and powerful fundraising effort across multiple platforms.

The website overhaul improves user experience, accessibility, and engagement with a diverse audience by streamlining navigation and layout for easier information access, incorporating responsive design for mobile use, and performing a content audit to align messaging with organizational goals. To boost search engine visibility, best practices for SEO were implemented. Visual design updates reflect the organization's mission through enhanced imagery and video, creating a more compelling user experience. Additionally, clear calls to action foster community support, while analytics tools track user behavior to inform data-driven site improvements. These enhancements enable Nature and Culture International to better fulfill its mission and effectively communicate its global conservation impact.

I had an opportunity to spend 2 weeks in Peru with the SBC, an organization dedicated to the preservation of the Andean Dry Forest and the endangered Spectacled Bear. This was a solo project, and I produced, shot, and edited a short-form piece for the SBC tell their story and raise funds for their work.

I successfully coordinated logistics for major televised events, including the XGames, World Series, Super Bowl, and Wimbledon, ensuring flawless execution in high-pressure environments. Leading a team of 15, I optimized operations for live broadcasts, streamlining processes to maximize efficiency. Additionally, I negotiated cost-effective vendor contracts that significantly reduced production expenses without compromising on quality, demonstrating a strong ability to balance operational excellence with fiscal responsibility.